Reason 1 - The divide between Admins and Developers is closer than ever.
The functionality that Salesforce provides proves this time and again not only with moving capabilities to clicks, but the ability for clicks and code to work closer together. Take flow and process builder for example. We have platform tools that can call out to code and and work together, and vice versa. This can also be seen with Zone placement at Dreamforce. Both Admin and Developer Zones are in Moscone West. So are the keynotes! There is no excuse to check out both!
Reason 2 - Salesforce likes to shake things up.
Whether its product releases, announcements, the Gala, sessions and keynotes, Dreamforce is place for innovators and disruptors. Every Dreamforce conference is unique and comes with a different vibe. Attend any keynote, look at any roadmap, talk to anyone at any zone, Salesforce is looking to the future in how it builds cloud functionality.
Reason 3 – If walk away empty handed, its your own fault.
The anxiety with every Dreamforce isn’t if you walk away with something, its how do you craft your agenda to maximize the most potential. What is “something” you ask? It could be knowledge from the 1500 sessions. It could be inspiration from the keynotes. It could be strategic plans from the roadmaps. It could be partnerships from other clients and vendors. It could be a broader network through the community on hand. With so much to be involved in, it’s impossible to walk away from Dreamforce empty handed.